MacSuperstore Brand Design

The challenge: MacSuperstore needed to make a strategic marketing push. While growing their brand presence, they wanted to make the best possible use of existing printed assets while simultaneously refreshing their print and web designs. At the same time, as an Apple Certified Reseller, they had to adhere to Apple's strict branding guidelines and endure constant scrutiny from Apple's partner program management. To accomplish this, I first evaluated their existing materials. Many of their materials were designed to appeal to young techies, but they were serving clients who were more family-oriented and also an older client base. We simplified the design, humanized the language we were using, and expanded their brand guidelines. While we were able to gain significant rebranding cost savings by retaining some existing pieces such as the logo, uniforms, store design and vehicle signage, that left us with an outdated website and print advertising that wasn't converting.

MacSuperstore needed to make a strategic marketing push. While growing their brand presence, they wanted to make the best possible use of existing printed assets while simultaneously refreshing their print and web designs. At the same time, as an Apple Certified Reseller, they had to adhere to Apple's strict branding guidelines and endure constant scrutiny from Apple's Premier Partner program staff.

To accomplish this, I first evaluated their existing materials. Many of their materials were designed to appeal to young techies, but they were serving clients who were more family-oriented and also an older client base.

While we were able to gain significant rebranding cost savings by retaining some existing pieces such as the logo, uniforms, store design and vehicle signage, that left us with an outdated website and print ads that weren't converting.

I worked together with the CEO, Shane Williams, to evolve their brand standards to use a broader range of colors, modernized font styles and to contain a whole host of secondary elements. This enabled us to create a wide range of designed materials to spread the word about our new programs and products. We simplified the design, humanized the language we were using, and expanded their brand guidelines. And we got strategic about rolling out campaigns that were easy to understand and aligned to customer needs.

Trade In/ Trade Up Campaign

New Times Ads • Store Posters • Web and Social

In-Store Posters

Website Redesign

Wordpress • Divi Template • SEO

↑Back to Top